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Ace Hardware Spring Convention 2027

The Ace Hardware Spring Convention is the private buying show of Ace Hardware, the retailer-owned hardware cooperative.

Mar 14-16, 2027 · Georgia World Congress Center, Atlanta

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Ace Hardware Spring Convention publishes its exhibitor list closer to the show. Pick a show whose list is out and we tell you who to meet there.

More visitors than in 2023
+2%
Exhibitors in 2023
1,200
Visitors last year
12K
Show days
3

Ace store owners, managers and buyers come to meet the co-op's vendors, see new products and planograms, and write orders for the seasons ahead. Admission is limited to Ace retailers, who register by store number, and to Ace's own suppliers.

The 2026 show in Louisville drew more than 12,000 registered attendees, including 4,566 Ace retailer registrations, 597 retailers from Ace's Emery-Jensen Distribution business and more than 5,000 vendor representatives. That compares with just over 11,200 attendees in San Antonio in 2025.

The spring floor is where Ace retailers buy for the holiday quarter. Holiday trim came back in 2025 for the first time in five years and filled more than 25,000 square feet, and a large holiday section sat at the center of the 2026 hall. The show moves to a new city most years and goes to Atlanta in 2027.

How it compares

  1. National Hardware ShowLas Vegas
  2. Do it Best Spring Market
  3. This show: Ace Hardware Spring ConventionAtlanta

An Ace retailer chooses between the co-op's own two conventions: this one and the Ace Hardware Fall Convention. The fall show is the bigger of the two, with more than 14,500 attendees and 6,100 retailers in Orlando in 2026, and it puts grilling and outdoor living front and center. Owners who can make only one trip pick spring when holiday and fourth-quarter assortments matter most to their stores, and fall when lawn, garden and grilling drive the year.

Suppliers weigh it differently. Do it Best Spring Market is the matching buying show for Do it Best and True Value member stores, now one group, and Orgill Dealer Market Spring reaches the independent dealers who buy through Orgill. A vendor that sells into all three channels works all three shows, because each one's buyers are that group's own members.

National Hardware Show in Las Vegas, a few days before the 2027 Ace show, is the open alternative. Any retailer, distributor or chain buyer can walk it, so it is the better place to find new accounts. The Ace convention is the better place for an existing Ace vendor to write orders with thousands of Ace stores in three days.

The right trip for Ace store owners and managers buying for the holiday season, and for Ace suppliers who want to write show orders with thousands of Ace retailers in three days.

Who exhibits

The floor is made up of Ace's own suppliers, from national brands such as STIHL, Weber, Traeger and Blackstone to first-time vendors in the New Vendor Market. Service companies take space too: Epicor ran on-floor sessions in 2026 and Bungii presented its big-and-bulky delivery service. Ace's own areas, Discovery Edge for new products and planograms and the Savings Showcase for show deals, sit beside the vendor aisles. Kohler, SodaStream and Weber were among the 2025 Vendors of the Year that Ace honored as the 2026 show opened.

This year's list is on its way. A HallBrief brief picks the exhibitors worth meeting for your goals and the people to talk to at each. Get a brief

Ace Hardware Spring Convention 2027

The 2027 show moves to the Georgia World Congress Center in Atlanta after one year at the Kentucky Exposition Center in Louisville, and returns to a mid-March slot after the late-February dates of 2026.

The General Session sets the agenda. In 2026 CEO John Venhuizen used it to push faster fulfillment and delivery through partners such as DoorDash, Instacart and Bungii, and Ace has since rolled out Hey ARMA, its AI assistant for store staff, so retailers can expect progress reports on both.

  • Be in the hall for the opening General Session: Ace leadership announces programs and strategy there, and it drew more than 4,000 registrations in 2026.
  • Start at Discovery Edge to see new planograms and the ELEVATE brand shops before walking the vendor aisles, then check the Savings Showcase for show-only buys.
  • Bring store managers for the Retail Training Center, where 2026 sessions covered lawn and garden and paint sales, multistore ownership and B2B growth.

What your brief includes

The full exhibitor list, and what to do with it.

  1. Halvorsen ProzesstechnikIndustrial machinery / Germany#3
  2. Alpenküche SystemeCommercial kitchens / Austria#4
  3. Brauwerk WielandBeverages / Germany#5

#3Halvorsen Prozesstechnik

Why it matters
Their hygienic conveyor line fits the plant expansion you described.
Who to meet
Head of Key Accounts, Food Processing
What to ask
Lead times for installations in 2027.

Example from a sample brief. The company is fictional.

How a brief is made

  1. Tell us your goals

    A short interview: what you want from Ace Hardware Spring Convention and which kinds of partners you are after.

  2. We research each company, one by one

    For each company: what it makes, who it sells to, how it fits your goals and who buys there. Then we compare them side by side and rank the ones worth your time.

  3. Walk in with a plan

    A ranked list, a deep dive on each of your top picks, the people to meet and a strategy deck, all before the doors open.

Walk into Ace Hardware Spring Convention knowing who to meet.