Southeast Pool & Spa Show 2027
The Southeast Pool & Spa Show is where pool and spa dealers, retailers, service companies and builders from the southeastern United States meet their suppliers before the season starts.
Feb 9-10, 2027 · Music City Center, Nashville
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Southeast Pool & Spa Show publishes its exhibitor list closer to the show. Pick a show whose list is out and we tell you who to meet there.
- Visitors in 2012
- 1,200
- Show days
- 2
It is a trade-only regional show at Music City Center in Nashville: a move-in day, then two show days with education sessions in the mornings and the exhibit floor open from late morning.
The team behind the Mid America Pool & Spa Show in Indianapolis launched it in Atlanta in 2012, took it to Charlotte for two years, and settled in Nashville in 2017 because the city sits between Atlanta, Charlotte, Louisville and Memphis. The show has stayed compact, built around buying: suppliers come to write preseason orders at early buy rates, and dealers come to restock, compare lines and pick up training in water chemistry, heating, covers and liners.
How it compares
- The Pool & Spa ShowAtlantic City
- Southwest Pool & Spa ShowSan Antonio
- Mid America Pool & Spa ShowIndianapolis
- Everything Under the Sun ExpoOrlando, 5,650
- This show: Southeast Pool & Spa ShowNashville
- International Pool Spa Patio ExpoNew Orleans, 9,000
The International Pool Spa Patio Expo is the national show, with 450 exhibitors and 9,000 visitors in 2024. It is the trip for seeing every manufacturer and the year's launches, and it takes place in the fall. The Southeast show lands a few weeks before dealers open for the season, which is when ordering and staff training are on their minds.
Florida has its own show. The Everything Under the Sun Expo in Orlando drew 5,650 visitors in 2026 and is the obvious choice for Florida builders and service companies. Dealers farther north, in Tennessee, the Carolinas, Kentucky and Alabama, are closer to Nashville.
Other regions run the same model at the same time of year. The Mid America Pool & Spa Show, from the same organizer, comes about four weeks earlier for Midwest dealers, and suppliers who book both get a lower rate in Nashville. The Southwest Pool & Spa Show in San Antonio covers Texas, and The Pool & Spa Show in Atlantic City covers the Northeast. For a dealer in the Southeast, Nashville is the regional option.
The right trip for pool and spa dealers, service companies and builders across the inland Southeast who want to meet their suppliers, train staff and place preseason orders without flying to a national show.
Who exhibits
The floor plan mixes the big equipment makers, including Pentair, Hayward, Fluidra and Maytronics, with distributors PoolCorp and Heritage Pool Supply. Water care is well covered by BioGuard, Orenda, Natural Chemistry, LaMotte and Lo-Chlor. Pool shells and covers have a strong presence: Thursday Pools and River Pools in fiberglass, Doughboy and Merlin for vinyl, Coverstar and Automatic Pool Covers. Keystone Tile and Artistic Pavers bring finishes and hardscape, so equipment, chemistry, construction and decking all sit in one hall.
This year's list is on its way. A HallBrief brief picks the exhibitors worth meeting for your goals and the people to talk to at each. Get a brief
Southeast Pool & Spa Show 2027
This year's show moves from its usual late-January slot to early February and runs on a Tuesday and Wednesday. The pattern stays the same: education in the mornings, the floor opening late on the first day, a happy hour on the floor and the free show party that evening, and a short second day.
Last year's education covered water chemistry from fundamentals to a three-hour intermediate course, heaters and heat pumps, vinyl liner measuring, leak detection, fiberglass pool building, store marketing, insurance and AI tools for pool businesses, with speakers from Solenis, Fluidra, Raypak and Merlin Industries.
- Classes run in the mornings before the floor opens, so you can take a full session each day and still have the afternoon with suppliers.
- The second day closes in the early afternoon, so place orders and hold supplier conversations on the first day.
- The happy hour and the free show party both fall on the first day; staying in Nashville that night is worth it for time with reps away from the booths.
Exhibiting
Stands are sold as standard 10 by 10 foot booths with drape, a sign and a trash can; furniture comes through Viper Tradeshow Services and electricity from Music City Center. Companies that also exhibit at the Mid America show get a lower rate, sponsors get first pick of locations, and space is assigned first to contracts received in spring. It pays off for manufacturers, reps and distributors selling to dealers in the Southeast who want preseason orders.
What your brief includes
The full exhibitor list, and what to do with it.
- Halvorsen ProzesstechnikIndustrial machinery / Germany#3
- Alpenküche SystemeCommercial kitchens / Austria#4
- Brauwerk WielandBeverages / Germany#5
#3Halvorsen Prozesstechnik
- Why it matters
- Their hygienic conveyor line fits the plant expansion you described.
- Who to meet
- Head of Key Accounts, Food Processing
- What to ask
- Lead times for installations in 2027.
Example from a sample brief. The company is fictional.
How a brief is made
Tell us your goals
A short interview: what you want from Southeast Pool & Spa Show and which kinds of partners you are after.
We research each company, one by one
For each company: what it makes, who it sells to, how it fits your goals and who buys there. Then we compare them side by side and rank the ones worth your time.
Walk in with a plan
A ranked list, a deep dive on each of your top picks, the people to meet and a strategy deck, all before the doors open.
Walk into Southeast Pool & Spa Show knowing who to meet.
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