Sample deliverable
See what your team walks in with.
Below: an excerpt of a HallBrief Show Brief for a fictionalized industrial-automation client at a national manufacturing show. Company names and details are invented; the structure, depth, and evidence discipline are exactly what you receive.
1 · The funnel
The complete published universe, qualified against the client's ICP:
| Stage | Count | What happened |
|---|---|---|
| Companies published | 1,842 | Exhibitors, sponsors, and speakers' employers — deduplicated, domain-matched |
| Plausible fits | 341 | Passed hard ICP gates: industry, size band, region, product relevance |
| Deep-researched | 86 | Scored ≥70/100 — full public-footprint research with cited evidence |
| Sales priorities | 37 | Tier 1 + Tier 2: the Show Shortlist your reps carry on the floor |
2 · A Tier 1 Account Brief
One page per priority account. This is the whole point:
HallBrief · Account BriefConfidential · HB-042 · p.07
Meridian Robotics
meridianrobotics.com · BOOTH 4-1208
TIER 1
ICP FIT 91/100
Why nowAnnounced $40M plant expansion; hiring 3 controls engineers. SOURCE: PRESS 06-30
FitMid-market discrete manufacturer, 200–500 employees, existing PLC install base — matches ICP §2.
PersonasVP Manufacturing · Director of Automation
Attendance● Confirmed — named booth team on exhibitor page
OpenerTheir Q2 release cites changeover downtime — lead with the Kammer case study (37% faster).
Watch forIncumbent integrator relationship (Voss Systems) — position as complement, not rip-out.
Next actionPre-book 20 min at booth · owner: D. RAMIREZ
3 · The Priority Map (excerpt)
| Company | Tier | ICP fit | Attendance | Why it matters |
|---|---|---|---|---|
| Meridian Robotics | TIER 1 | 91 | ● Confirmed | $40M expansion; changeover downtime cited publicly |
| Cobalt Machine Tool | TIER 1 | 88 | ● Strong signal | VP Ops speaking Thursday; incumbent contract renews Q1 |
| Apex Bearing & Seal | TIER 2 | 74 | ● Probable rep | Fits ICP §3; new plant manager hired from a current customer |
| AAA Promotional Products | DISQUALIFIED | 12 | — | Not a buyer — exhibitor services vendor. Don't spend a rep's hour here. |
Note the disqualification. A brief that only flatters every account is a list with adjectives. Knowing who to skip is half the value of the floor plan.
4 · What the full Sprint includes
- Universe Scan — every published company, scored with evidence
- Priority Map — Tier 1 / 2 / 3 / Disqualified, with rationale
- 20 one-page Account Briefs (like the Meridian example above)
- Show Shortlist — the ranked floor list
- Messaging Kit — three persona-specific frameworks
- Show Brief deck + live 60-minute team briefing + CRM-ready file