ATRAX EXPO 2027

How it compares

IAAPA Expo in Orlando is the more comprehensive global attractions trip. Its attractions-focused buying floor, operator education and special events suit teams comparing major ride concepts, guest experience technology and operational practice across an international supplier base. ATRAX is more tightly connected to Turkish suppliers and to the practical overlap between leisure facilities and urban projects.

For Middle Eastern destination development, Entertainment & Leisure MENA in Dubai offers a different concentration of buyers. Formerly DEAL Dubai, it connects ride and waterpark suppliers, family entertainment center developers, gaming venues and immersive-experience businesses with markets across the Middle East, India and Africa. It is the stronger fit when the commercial brief centers on entertainment destinations and mall-based leisure.

ATRAX earns its place when the purchasing team needs to combine those attractions with pools, landscaping, sports infrastructure, street furniture or municipal technology. Its project-matching program also gives public-sector needs a defined place alongside private investment. A visitor sourcing only ride systems may favor the dedicated attractions circuit; a developer assembling several parts of a recreation facility has more reason to spend time in Istanbul.

ATRAX is the right trip for teams combining attraction equipment with pools, public spaces and urban infrastructure, especially when Turkish suppliers are part of the purchasing brief.

Who exhibits

The 2026 roster shows why ATRAX works across several project budgets. DOF Robotics and Sacoa sit in the attractions and operating-technology mix, while Cemer represents park equipment and Polin Waterparks the aquatic side. The list also includes pool chemicals, pumps, landscaping, garden products and vending systems. This breadth makes the show relevant to facility developers as well as attraction operators: the buying conversation can extend from the entertainment itself to the surrounding space and its everyday operation.

Last year's exhibitors

1. 

   Eurogames

2. 

   I.E.Park

3. 

   Technical Park

4. 

   Wybotics

5. 

   Hebei Haiber Play Equipment

6. 

   Qingdao Develop Chemistry

7. 

   Cemer Kent Ekipmanlari

8. 

   Buzzpark

9. 

   Kilic Lunapark

10. 

    Roemac Makina

11. 

    Kidose Eğtim Teknolojileri ve Danışmanlık

12. 

    Bestway Türkiye

13. 

    Koçak Park

14. 

    Roomia House - Roomia Yapı

15. 

    Cimcime Park Soft Play Turkey

16. 

    Light Art VR

17. 

    Poolbox Havuz Kimyasalları ve Ekipmanları San

18. 

    Guangzhou Huoshi Chuan YU Technology

19. 

    Keramis Fiber Beton Saksı-Ferart İnş. DEK

20. 

    KOR Flame - NUN Metal San

21. 

    Yapı Magazin Dergisi - Kariyer Medya

22. 

    Guangdong Kasdaly Pool Spa Equipment

23. 

    Letta Teknoloji - Vendaı Teknoloji

24. 

    Guangzhou Dreamfuns Amusement Technology

This year's list is on its way. A HallBrief brief ranks every exhibitor against your goals and finds who to meet at each. Get a brief

ATRAX EXPO 2027

ATRAX 2027 places its Urban Wellness theme around three specialist areas alongside the main attractions halls. SMARTKENT brings municipal services and urban technology into the mix, AQUALAND combines pools and spas with landscaping and outdoor design, and EVENT ARENA adds stage, sound, lighting and visual systems. Urban Wellness Talks organizes the discussion across dedicated conference, industry, project-presentation and live-show stages. The project-matching program extends the same structure to municipalities, investors and exhibiting companies.

• For a municipal technology brief, concentrate on SMARTKENT in Hall 2 and the Orange Stage; pool, spa and landscape projects sit together in AQUALAND in Hall 4.
• Use the Project Room route for a specific municipal or private development: project owners control visibility and select meetings by mutual approval, while solution matching is aimed at exhibiting companies.
• If the project includes live entertainment, combine EVENT ARENA in Hall 8 with its Purple Stage demonstrations to see sound, lighting and video systems in use.

Exhibiting

The stand package and exhibition-space quote need separate attention: the standard construction service covers a defined equipment package, while custom projects require technical approval. For urban technology startups, the organizer offers a dedicated participation model in Hall 2. Suppliers with a municipal or facility-project solution can also apply to the matching program as exhibiting companies.