HallBriefTrade show account intelligence

FIND Design Fair Asia 2026

FIND Design Fair Asia brings furniture and interior suppliers into the same room as the architects, designers and developers specifying Southeast Asian projects.

Nov 26-28, 2026 · Queen Sirikit National Convention Center, Bangkok

Exhibitors expected
120
Visitors expected
12K
Of visitors from abroad
19%
Show days
3

The Singapore show drew more than 11,000 visits in 2025, with 250-plus exhibiting brands and visitors from 60 countries. Its next step is Bangkok, where the fair is concentrating on hospitality, residential and commercial interiors alongside furniture retail.

The move connects international collections with Thailand's design practices through the Thailand Interior Designers’ Association. Furniture, lighting, textiles, surfaces, kitchen and bathroom products sit alongside art, objects and smart interiors. The FIND Global Summit adds a conversation about architecture and hospitality to that product mix, while the VIP Buyer Programme puts buyers in control of selecting supplier meetings. For a brand seeking specification in Southeast Asia, those links to the people designing and procuring projects are the fair's main attraction.

How it compares

  1. Design ShanghaiShanghai, 76K
  2. Salone del Mobile.MilanoMilan, 316K
  3. This show: FIND Design Fair AsiaBangkok, 12K

FIND's strongest case is a Southeast Asian project pipeline. Its Bangkok setting and TIDA partnership bring Thai interior practices into direct contact with international suppliers. That gives a hospitality or commercial-interiors team a reason to visit beyond comparing furniture collections: the product selection and the professional design community meet in the same fair.

Design Shanghai offers a different regional conversation. International brands share the floor with contemporary Chinese furniture, lighting and craft, while materials and collectible design receive dedicated attention. It is the more relevant comparison when China is the target market or when a team wants to explore how Chinese design and international collections interact. FIND places that exchange closer to Southeast Asian developers and specifiers.

Salone del Mobile.Milano is the broader international benchmark. It brought together 1,900 brands in 2026 and covers a much wider furniture and furnishing landscape, with kitchen, bathroom and contract-sector initiatives extending the comparison. Milan suits a worldwide collection review or a broad supplier search. FIND is a more concentrated choice when the purpose is to connect those products with Asian hotel, residential and workplace projects and the design practices shaping them.

FIND is the right trip for furniture and interior brands seeking Southeast Asian project specifiers, and for design teams sourcing hotel, residential and workplace interiors.

Who exhibits

The Bangkok lineup combines recognizable international contract brands with materials and specialist interior suppliers. arper, Humanscale and Wilkhahn give furniture buyers a starting point; Nippon Paint, ShawContract and Phillip Jeffries bring finishes into the same conversation. Skyfold Inc adds architectural partitioning to the mix. This is a fair for assembling an interior palette across furniture, surfaces and building components, with Thai design practices and regional distributors alongside global names.

This year's list is on its way. A HallBrief brief ranks every exhibitor against your goals and finds who to meet at each. Get a brief

FIND Design Fair Asia 2026

FIND 2026 is the fair's first Bangkok show after its launch in Singapore in 2022. The new TIDA collaboration introduces Thailand International Design and Art, bringing a design showcase, a members' lounge, a design forum and awards into the program. The shift makes Thai interior practices a more prominent part of the event. Alongside the exhibition, the Global Summit addresses architecture and hospitality, and the buyer program gives selected commercial buyers a direct route to supplier meetings.

  • For a Thai hotel or residential project, give the TIDA showcase its own part of the visit: it connects the international product displays with the local interior-design community.
  • If you join the VIP Buyer Programme, choose suppliers across furniture, finishes and architectural systems. Buyers select the exhibitors they meet, so the program can follow a whole interior specification.

Exhibiting

The international shell scheme and Singapore Pavilion offer different stand configurations and entitlements. The Singapore Pavilion also has its own support conditions and application process. Exhibitor participation includes the buyer program, with meetings selected by buyers; brands with a clear role in hotel, residential or commercial interiors fit that model particularly well. Booth receptions and product demonstrations require approval through the event's operations process.

What your brief includes

The full exhibitor list, and what to do with it.

  1. Halvorsen ProzesstechnikIndustrial machinery / Germany#3
  2. Alpenküche SystemeCommercial kitchens / Austria#4
  3. Brauwerk WielandBeverages / Germany#5

#3Halvorsen Prozesstechnik

Why it matters
Their hygienic conveyor line fits the plant expansion you described.
Who to meet
Head of Key Accounts, Food Processing
What to ask
Lead times for installations in 2027.

Example from a sample brief. The company is fictional.

How a brief is made

  1. Tell us your goals

    A short interview: what you want from FIND Design Fair Asia and which kinds of partners you are after.

  2. We research each company, one by one

    For each company: what it makes, who it sells to, how it fits your goals and who buys there. Then we compare them side by side and rank the ones worth your time.

  3. Walk in with a plan

    A ranked list, a deep dive on each of your top picks, the people to meet and a strategy deck, all before the doors open.

Walk into FIND Design Fair Asia knowing who to meet.

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