HallBriefTrade show account intelligence

iGB L!VE London 2027

iGB L!VE brings casino operators, sportsbooks, affiliate businesses and the suppliers behind them together in London.

Jul 7-8, 2027 · Excel London

Exhibitors last year
200
Visitors last year
15K
Exhibitors on the 2026 list
251
Show days
2

Its strength is the overlap between product buying and customer acquisition: an operator can discuss games, platforms and payments alongside the partnerships that bring players to those products. The affiliate offering includes more than 80 programs serving European and US markets.

The audience reaches beyond sales teams. In 2025, C-level executives and decision-makers made up 62% of visitors, and the show recorded 20,227 total visits. Its conference connects commercial questions with regulation, responsible gambling and technology. The 2026 program added an Africa Summit and an M&A Summit, alongside startup investment discussions.

WorldGaming organizes the show. Its summer position makes it a useful point to review casino performance and sportsbook readiness before the European football season. Affiliate networking also continues outside the exhibition, with the iGB Affiliate Awards forming part of the London gathering.

How it compares

  1. iGB Affiliate BarcelonaBarcelona
  2. ICEBarcelona, 93K
  3. This show: iGB L!VE LondonLondon

ICE in Barcelona is the broader buying trip. Its exhibition spans land-based and online gambling, lottery, sports betting, payments and regulators. Buyers working across physical casinos and digital products can cover more of their portfolio there. ICE recorded 51,996 unique visitors in 2026, giving it a different scale from a meeting focused on online operations.

iGB Affiliate Barcelona concentrates on where traffic comes from and how affiliate partnerships perform. Its audience includes publishers, operators, networks and the vendors supplying their marketing tools; the 2026 show drew 10,992 unique visitors. It fits teams whose main task is recruiting affiliates, comparing programs or understanding changes in search and attribution. Its place alongside ICE lets businesses combine affiliate work with a wider gaming visit.

iGB L!VE occupies the summer point between those annual planning conversations and the second half of the commercial year. It is particularly useful when product and acquisition teams need to work together: a platform decision affects payments and player experience, while an affiliate agreement needs to fit the operator’s markets and product. London also brings those discussions into an after-hours circuit that includes affiliate awards and operator gatherings.

iGB L!VE is the right London trip for online casino and sportsbook teams that need supplier decisions and affiliate partnerships to move together.

Who exhibits

The 2026 floor brought operator affiliate programs such as Betsson Group Affiliates and Entain Partners together with game and platform businesses including Pragmatic Play, Amusnet and Altenar. Affilka represented affiliate technology, while DECTA and Cloudflare added payments and infrastructure to the mix. That combination lets an operator examine the commercial and technical sides of player acquisition in the same visit. The Sustainable Gambling Zone added player protection organizations alongside the product suppliers.

Last year's exhibitors

  1. Cloudflare

  2. Everpure

  3. Braze

  4. Decta

  5. Exactly

  6. payabl

  7. The Kingdom Bank

  8. Sumsub

  9. Amusnet

  10. Vexora

  11. BetConstruct

  12. LSports

  13. DS Virtual Gaming

  14. Pragmatic Play

  15. Softswiss

  16. Delasport

  17. JDB Gaming

  18. iGaming Afrika

  19. Betsoft

  20. SmartPayz

  21. Endorphina

  22. Cryptoprocessing

  23. Altenar

  24. Revista Casino Peru

This year's list is on its way. A HallBrief brief ranks every exhibitor against your goals and finds who to meet at each. Get a brief

iGB L!VE London 2027

iGB L!VE returns to Excel London in summer 2027 after a 2026 program that widened its business agenda. The Africa Summit brought operators and regulators into discussions about expansion across the continent, while the M&A Summit focused on buyers, sellers and advisers. Startup founders met investors through the accelerator, and the Sustainable Gambling Zone covered regulation and player protection. The London gathering ended with the iGB Affiliate Awards at the Shard.

  • Use the summer visit to resolve sportsbook product and integration questions before the European football season, alongside affiliate plans for the second half of the year.
  • For affiliate recruitment, compare operator programs and affiliate technology as separate parts of the same decision: iGB L!VE brings both into the casino and sportsbook supplier conversation.

What your brief includes

The full exhibitor list, and what to do with it.

  1. Halvorsen ProzesstechnikIndustrial machinery / Germany#3
  2. Alpenküche SystemeCommercial kitchens / Austria#4
  3. Brauwerk WielandBeverages / Germany#5
  4. 248 more, ranked for your goals

#3Halvorsen Prozesstechnikof 251

Why it matters
Their hygienic conveyor line fits the plant expansion you described.
Who to meet
Head of Key Accounts, Food Processing
What to ask
Lead times for installations in 2027.

Example from a sample brief. The company is fictional.

How a brief is made

  1. Tell us your goals

    A short interview: what you want from iGB L!VE London and which kinds of partners you are after.

  2. We research each company, one by one

    For each company: what it makes, who it sells to, how it fits your goals and who buys there. Then we compare them side by side and rank the ones worth your time.

  3. Walk in with a plan

    A ranked list, a deep dive on each of your top picks, the people to meet and a strategy deck, all before the doors open.

Walk into iGB L!VE London knowing who to meet.

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