The method
Three passes. Ten business days.
HallBrief is a research pipeline with an analyst at the wheel — built to evaluate the entire published company universe around your event, not a hand-picked sample.
The timeline
| Day | Stage | What happens |
|---|---|---|
| D0 | Intake | Structured intake form + 30-minute call: ICP, personas, show objectives, CRM export, exclusions. |
| D1–2 | Universe Scan | Every published company — exhibitors, sponsors, speakers' employers — collected, normalized, deduplicated, domain-matched. CRM overlay applied. |
| D3–5 | Scoring | Full-universe qualification against your rubric. Every score carries its evidence; no evidence, no claim. Output: the Priority Map — Tier 1 / Tier 2 / Tier 3 / Disqualified, with rationale. |
| D6–8 | Deep research | The top 10–25% get focused research from their public footprint: initiatives, buying signals, personas, proof points, conversation angles. An analyst verifies every Tier 1 account. |
| D9 | Assembly | Show Brief deck, one-page Account Briefs, Show Shortlist, Messaging Kit, CRM-ready file. |
| D10 | Briefing | Live 60-minute session with your sales team. One consolidated revision follows. |
Sourcing & ethics
This is a differentiator, not fine print. HallBrief works from permitted public, licensed, and client-provided event signals — published exhibitor and sponsor pages, public company websites, press releases, licensed enrichment data used under its terms, and data you provide that you have the right to share.
- We do not access logged-in event portals without written permission.
- We do not resell raw directories, and your data is never pooled across clients.
- We respect technical controls — no CAPTCHA bypass, no circumvention, no fake accounts.
- Person-level data is used only for your project, with a stated retention period.
Attendance-confidence labels
Every person in a HallBrief deliverable carries one of four labels — contractual language, not decoration:
| Label | Meaning |
|---|---|
| ● Confirmed | Listed by the organizer, named booth staff, client-provided registration, or public self-confirmation. |
| ● Strong signal | Speaker, panelist, named company representative, or event-specific public announcement. |
| ● Probable representative | Relevant person at a company confirmed to be present — no direct individual evidence. |
| ○ Target contact | Strong persona fit at the company. No claim that this person will attend. |
The integrity rule:we never present an inferred person as a confirmed attendee. If a vendor promises you a “list of attending decision-makers,” ask to see the evidence column.
Quality gates
- ≥95% of Tier 1 accounts are human-verified before delivery.
- Material factual correction rate under 5%, tracked per engagement.
- Every important claim carries a source and retrieval date.
- Scoring rubrics are regression-tested against a labeled evaluation set before any change ships.