HallBriefTrade show account intelligence

America's Beauty Show 2027

America's Beauty Show brought more than 21,000 attendees and over 350 exhibitors to Rosemont in 2026.

Apr 3-5, 2027 · Donald E. Stephens Convention Center, Rosemont

Visitors expected
20K
Exhibitors last year
350
Exhibitors on this year's list
916
Show days
3

Its center of gravity is the working salon: cosmetologists, colorists, barbers, nail technicians, estheticians, owners, students and educators come for technique, product shopping and business education. Owned and produced by Cosmetologists Chicago, the nonprofit show connects professional training with a floor where tools and treatments can be seen in use.

The breadth extends beyond hair. More than 485 classes in 2026 covered barbering, nails, esthetics, makeup, brows, business, health and wellness. AVEDA returned after more than a decade, while the Fruitful Yield Health & Wellness Pavilion broadened the product mix. Competitions and the Global Image Awards sit alongside that education, and the President's Party and Joe's Live gathering carry the community into the evening. For a salon team, the appeal is a shared training and buying trip with room for different specialties.

How it compares

  1. This show: America's Beauty ShowRosemont, 20K
  2. Premiere OrlandoOrlando, 55K

Premiere Orlando is the closest alternative for a salon team weighing education against product discovery. Its 2026 program had more than 760 classes and 500 exhibiting brands, giving it a larger selection of brands and teaching sessions. Its mix spans hair, nails, barbering, skincare, spa, wellness and makeup. Orlando suits teams that want to divide their time among several specialties and compare products across hair, nails and skincare; ABS gives Midwest salons a Rosemont gathering built around Cosmetologists Chicago and its education community.

The buying task changes at Cosmoprof North America Las Vegas. With 952 exhibitors and 26,500 attendee visits in 2026, it brings finished beauty brands together with retail and distribution buyers, while Cosmopack adds ingredients, manufacturing, packaging and machinery. It is a stronger fit for a brand founder choosing supply-chain partners or developing distribution. ABS is more directly connected to how a stylist, barber or esthetician will use and sell a product in the salon.

ABS earns its place when hands-on technique, professional shopping and team development belong in the same trip. Its barber and nail stages, international pavilion, wellness content and evening gatherings give a mixed salon team distinct reasons to attend without losing the shared professional setting.

America's Beauty Show suits a salon team that wants practical education, product shopping and the Cosmetologists Chicago community in one Rosemont trip.

Who exhibits

The 2026 floor paired cutting and styling suppliers such as Andis, Wahl Clipper and BaBylissPRO with treatment brands including Dermalogica and K18 Hair. Framar International and L3VEL3 connected color and barbering to the wider salon offer, while Ulta Beauty brought a retail presence. That mix makes ABS useful for professionals comparing how a tool performs, how a treatment fits a service, and what a client might buy for home care. Education and demonstrations help turn those comparisons into salon decisions.

  1. Henkel

  2. Square

  3. FarmHouse Fresh

  4. U.S. Jaclean

  5. Teleties

  6. Hale & Hush

  7. Procell Therapies

  8. Towelhub

  9. SupraMedical

  10. GlossGenius

  11. Short2Long Hair Extensions

  12. Four Sigmatic

  13. Repechage

  14. GlyMed Plus

  15. CHI by Farouk Systems

  16. Kamisori

  17. Shark Fin Shear Company

  18. Booksy

  19. Cocco Hair Professional

  20. Johnny B Hair Care

  21. Meder Beauty USA

  22. Fresha

  23. LIC Salon Apparel

  24. Malibu C

916 companies are on the list. A HallBrief brief ranks every one against your goals and finds who to meet at each. Get a brief

America's Beauty Show 2027

America's Beauty Show 2027 brings the Runway, Barber Stage, International Pavilion, Nail Universe and health and wellness areas back into the same professional show. The program advertises more than 400 education classes and adds an AI and virtual fashion try-on activation. Candy Shaw, Tyler Kelbert, Jay Ladner, Kelley Baker, James Vincent and Sacha Quarles appear in the educator lineup. The President's Party, Global Image Awards and L.I.V.E. 312 at Joe's Live give the show a substantial evening program alongside education and shopping.

  • For barbering technique, concentrate on the Barber Stage; the Runway offers a different route through artistry and broader beauty education.
  • Nail Universe and the skincare, makeup and wellness areas let a mixed salon team split by specialty before comparing purchases together.
  • Include the President's Party or L.I.V.E. 312 at Joe's Live in a team visit; those gatherings are part of ABS's professional community beyond the show floor.

What your brief includes

The full exhibitor list, and what to do with it.

  1. Halvorsen ProzesstechnikIndustrial machinery / Germany#3
  2. Alpenküche SystemeCommercial kitchens / Austria#4
  3. Brauwerk WielandBeverages / Germany#5
  4. 913 more, ranked for your goals

#3Halvorsen Prozesstechnikof 916

Why it matters
Their hygienic conveyor line fits the plant expansion you described.
Who to meet
Head of Key Accounts, Food Processing
What to ask
Lead times for installations in 2027.

Example from a sample brief. The company is fictional.

How a brief is made

  1. Tell us your goals

    A short interview: what you want from America's Beauty Show and which kinds of partners you are after.

  2. We research each company, one by one

    For each company: what it makes, who it sells to, how it fits your goals and who buys there. Then we compare them side by side and rank the ones worth your time.

  3. Walk in with a plan

    A ranked list, a deep dive on each of your top picks, the people to meet and a strategy deck, all before the doors open.

Walk into America's Beauty Show knowing who to meet.