HallBriefTrade show account intelligence

Erbil Autoshow 2027

Erbil Autoshow brings vehicle retail and automotive supply-chain business into the same fair.

Apr 1-4, 2027 · Erbil International Fair, Sami Abdul-Rahman Park

Exhibitors last year
360
Visitors last year
45K
Show days
4

Authorized dealers, parts suppliers and service-technology companies meet both car buyers and trade visitors in northern Iraq. In 2026, the show brought together 360 exhibitor companies from 13 countries and more than 45,000 visitors. Its commercial mix extends from passenger cars and commercial fleets to the equipment and software needed to sell, maintain and repair them.

The audience includes importers, wholesalers, retailers, distributors and agents alongside driving enthusiasts and public authorities. That combination makes Erbil particularly relevant to suppliers seeking Iraqi distribution partners and dealers presenting vehicles to local customers. Parts and systems share the brief with tuning, bodywork repair, dealership management, service stations and car washes. Pyramids Group and Erbil International Fair organize the show at the fairground inside Sami Abdul-Rahman Park.

How it compares

  1. Automechanika IstanbulIstanbul, 51K
  2. This show: Erbil AutoshowSami Abdul-Rahman Park
  3. Automechanika DubaiExpo City Dubai, 50K

For a supplier choosing between Iraqi market access and a wider regional sourcing trip, Automechanika Dubai offers a different concentration of business. Its aftermarket program spans manufacturers, wholesalers, workshops and fleet operators, with conferences, workshop development and a lubricants program alongside the exhibition. Dubai is a useful choice when the buying brief crosses several Middle Eastern and African markets or requires specialist technical discussions. Erbil adds direct vehicle retail to trade distribution and keeps the commercial conversation centered on Iraq.

Automechanika Istanbul concentrates on the aftermarket, with seminars, workshops and B2B networking. It is the stronger fit for a sourcing trip focused on Türkiye and international parts suppliers. Its 2027 show falls in March, ahead of Erbil’s April fair, giving companies two distinct opportunities: supplier comparison in Istanbul and Iraqi market development in Erbil.

Erbil’s attraction is the meeting of authorized dealers, spare-parts suppliers and retail customers in one setting. A garage-equipment company can approach the workshop and dealer market; a vehicle distributor can address both business partners and car buyers. That makes this a more natural choice for companies with an Iraqi sales or distribution objective than for buyers whose sole task is to survey the global aftermarket.

Erbil Autoshow suits vehicle dealers and aftermarket suppliers building sales and distribution relationships in Iraq.

Who exhibits

The exhibitor brief combines complete vehicles with the businesses that keep them on the road. Authorized dealers sit within a wider mix of spare-parts suppliers, repair and painting equipment, accessories and tuning, dealership systems, and car-wash technology. That breadth matters for Iraqi distributors handling both vehicle sales and aftersales. A visitor comparing workshop or dealership investments can examine products across those functions, while vehicle buyers encounter a show designed to include retail business.

This year's list is on its way. A HallBrief brief ranks every exhibitor against your goals and finds who to meet at each. Get a brief

Erbil Autoshow 2027

Erbil Autoshow 2027 continues the combined vehicle and aftermarket format, with retail buyers alongside importers, distributors and other trade visitors. The product brief covers parts and systems, accessories and tuning, repair and maintenance, dealership technology, and service-station and car-wash equipment. Following the 2026 show’s mix of authorized dealers, parts suppliers and solution providers, the next fair keeps both vehicle sales and aftersales business within the same event.

  • If you are seeking an Iraqi distribution partner, distinguish the importer and wholesale brief from the retail vehicle-sales side of the show. Both audiences are part of Erbil Autoshow.
  • For a dealership or garage project, treat IT & Management and Repair & Maintenance as separate sourcing tracks: the former covers dealership systems and finance, the latter repair, painting and garage management.

What your brief includes

The full exhibitor list, and what to do with it.

  1. Halvorsen ProzesstechnikIndustrial machinery / Germany#3
  2. Alpenküche SystemeCommercial kitchens / Austria#4
  3. Brauwerk WielandBeverages / Germany#5

#3Halvorsen Prozesstechnik

Why it matters
Their hygienic conveyor line fits the plant expansion you described.
Who to meet
Head of Key Accounts, Food Processing
What to ask
Lead times for installations in 2027.

Example from a sample brief. The company is fictional.

How a brief is made

  1. Tell us your goals

    A short interview: what you want from Erbil Autoshow and which kinds of partners you are after.

  2. We research each company, one by one

    For each company: what it makes, who it sells to, how it fits your goals and who buys there. Then we compare them side by side and rank the ones worth your time.

  3. Walk in with a plan

    A ranked list, a deep dive on each of your top picks, the people to meet and a strategy deck, all before the doors open.

Walk into Erbil Autoshow knowing who to meet.

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