Hanse Golf 2027
Hanse Golf brings northern Germany’s golfers into the same room as equipment brands, golf retailers, clubs and vacation specialists.
Feb 12-14, 2027 · Hamburg Messe
- Visitors expected
- 17K
- Exhibitors last year
- 190
- Visitors last year
- 17K
- Show days
- 3
The 2026 show drew 16,560 visitors and 190 exhibitors. Shopping is only part of the appeal: indoor driving ranges, putting greens, simulators and coaching let players connect a purchase with their own game. A club manufacturer can demonstrate a new model while a resort explains the next golf trip.
Organized by planetfair in Hamburg, the show combines an established regional golf community with an international travel offer. Its themes extend from equipment and fashion to training, health and food. This is a public sales and participation fair, with opportunities for suppliers to meet players directly. The 25th anniversary in 2027 keeps that hands-on character, with professional training and interactive golf activities at the center of the program.
How it compares
- RheingolfDüsseldorf
- Golftage MünchenMünchen, 13K
- This show: Hanse GolfHamburg, 17K
Geography is the clearest distinction between Hanse Golf and its sister show Golftage München. Munich serves southern Germany, bringing the same combination of equipment, training and golf travel to a different club catchment. Its 2026 show attracted 13,050 visitors and 130 exhibitors. For a retailer, club or regional service provider, Hamburg offers direct access to northern golfers; Munich suits a southern customer base. A vacation brand with customers across Germany can use the pair to reach both markets.
Rheingolf brings the comparison west, to Düsseldorf’s Station Airport. Golf equipment, travel, clubs and health are central there too. Its 2027 program is moving earlier in the season and dropping the parallel events that accompanied the previous show. That setting suits brands focused on the Rhineland and western Germany. Hamburg’s distinguishing feature is the density of practical golf experiences alongside shopping and travel: visitors can compare clubs, see instruction and discuss a destination during the same trip. Hanse Golf makes most sense when the customer is the player, and northern Germany is the market.
Hanse Golf is the right trip for brands selling equipment, coaching and golf vacations directly to northern Germany’s players.
Who exhibits
The 2026 mix combined Callaway, TaylorMade, Mizuno and Titleist with travel companies and local clubs. Equipment brands occupied driving-range positions as well as sales stands, while Golf Gut Glinde and Golfclub St. Pauli connected the fair to Hamburg’s club scene. Robinson and Mallorca Golf Island added vacation options. That mix makes the show useful for a player weighing a club purchase against lessons or a golf trip, and for suppliers whose offer benefits from a demonstration.
This year's list is on its way. A HallBrief brief ranks every exhibitor against your goals and finds who to meet at each. Get a brief
Hanse Golf 2027
Hanse Golf 2027 marks the show’s 25th anniversary. The anniversary program brings together new equipment, professional coaching, interactive golf activities and vacation destinations. Training, health and lifestyle sit alongside the core equipment and travel offer, keeping the focus on how golfers play and spend their leisure time. The fair returns to Hamburg with indoor practice and product demonstrations as central parts of the visitor experience.
- Use the indoor driving ranges to connect an equipment comparison with a practical test, then compare that experience with the training and simulator offers.
- For a golf vacation, compare the destination and tour-operator stands with the local club offer: Hanse Golf covers both travel and playing closer to home.
What your brief includes
The full exhibitor list, and what to do with it.
- Halvorsen ProzesstechnikIndustrial machinery / Germany#3
- Alpenküche SystemeCommercial kitchens / Austria#4
- Brauwerk WielandBeverages / Germany#5
#3Halvorsen Prozesstechnik
- Why it matters
- Their hygienic conveyor line fits the plant expansion you described.
- Who to meet
- Head of Key Accounts, Food Processing
- What to ask
- Lead times for installations in 2027.
Example from a sample brief. The company is fictional.
How a brief is made
Tell us your goals
A short interview: what you want from Hanse Golf and which kinds of partners you are after.
We research each company, one by one
For each company: what it makes, who it sells to, how it fits your goals and who buys there. Then we compare them side by side and rank the ones worth your time.
Walk in with a plan
A ranked list, a deep dive on each of your top picks, the people to meet and a strategy deck, all before the doors open.
