MIR - Multimedia Integration Expo 2027

How it compares

For a wide international supplier search, Integrated Systems Europe in Barcelona offers a much broader canvas. Its 2026 show brought together 1,751 exhibitors, with technology areas covering smart buildings, workplace collaboration, education, digital signage and broadcast as well as audio, lighting and staging. ISE is the natural choice when a buying team needs to compare several AV markets or build relationships across multiple countries.

PLASA Show puts the UK entertainment technology community at the center of the visit. Its London setting and association roots make it relevant to companies developing UK production, rental and installation relationships. MIR gives an Italian buyer a different point of contact: manufacturers sit alongside the distributors and technical specialists serving the domestic market, while concert demos connect the products to operating practice.

MIR is most compelling where those two worlds overlap. A venue upgrading both its performance system and its installed AV can follow the live stages, immersive listening environments and AV Connect within one show. A distributor seeking Italian channel relationships also has a clear reason to favor Rimini. For a global AV market survey, ISE has the wider supplier field; for an Italian project with a substantial live or club component, MIR offers the more concentrated conversation.

MIR is the right trip for Italian AV buyers and production specialists who need to test concert systems and discuss permanent installations with the same supplier community.

Who exhibits

The 2026 mix included RCF, FBT Elettronica and d&b audiotechnik Italia alongside Extron Electronics, Lightware Italia, Prase Engineering and Allnet.Italia. That combination connects sound reinforcement with signal distribution, control and system integration. Adam Hall and Area Four Industries Italia add the physical production side of the market. Italian distributors are a substantial part of the conversation, so the value of the floor extends beyond comparing product specifications to understanding who supplies and supports a working system.

1. 

   Adam Hall Group

2. 

   Elettroapparecchiature Friggeri

3. 

   Yamaha Motor

4. 

   Rcf

79 companies are on the list. A HallBrief brief ranks every one against your goals and finds who to meet at each. Get a brief

MIR - Multimedia Integration Expo 2027

MIR 2027 builds on the launch of AV Connect, which brought professional system integration into sharper focus in 2026. The combination of AV Connect, Live You Play and MIR Club brings workplace and cultural installations into contact with concert production and DJ technology. Last year also introduced MIRIllumino, an anonymous lighting showcase in which visitors judged fixtures by their visual performance. The move toward applied testing now spans both live entertainment and permanent AV systems.

• Compare outdoor loudspeaker behavior at Sound Power with spatial audio in the immersive rooms; the two settings answer different sound design questions.
• For a project combining a stage and a permanent installation, connect the Live You Play demonstrations with the integrators in AV Connect.
• DJ and club buyers should include MIR Club as well as the professional audio stands, since its equipment trials address the performance workflow.

Exhibiting

The stand offer separates bare area from fitted packages, with a mandatory registration fee and additional security and music royalty charges. The registration package includes catalogue entry, a lead scanner, parking permits and badges tied to the booked space. MIR particularly suits suppliers able to demonstrate a working audio, lighting or integrated AV system to Italian buyers. Choose the exhibit category around the application: live production, integrated systems, broadcast or music and DJing.