HallBriefTrade show account intelligence

Premiere Anaheim 2027

Premiere Anaheim puts professional beauty education beside a cash-and-carry exhibition aimed at the West Coast salon, spa and barbering community.

Feb 7-8, 2027 · Anaheim Convention Center

Visitors expected
7,091
Exhibitors last year
120
Exhibitors on this year's list
94
Show days
2

Its 2026 program brought together more than 120 exhibiting brands, 180 classes and 115 educators and influencers. Hair, nails, skincare, makeup, lashes and brows share the show with barbering and wellness, so a salon owner can compare tools and products while staff work on different service skills.

The audience includes working practitioners, owners, instructors and beauty-school students. That mix gives suppliers access to both current customers and professionals entering the industry. Demonstrations and classroom teaching are central to the commercial format: visitors can see a technique, ask about the product behind it and buy on the floor. Heading into its fifth year in 2027, Anaheim offers the Premiere network’s education format close to Southern California’s beauty businesses.

How it compares

  1. This show: Premiere Anaheim7,091
  2. Premiere OrlandoOrlando, 55K

Premiere Orlando is the larger choice within the same family. Its 2026 program offered more than 500 exhibiting brands and 760 classes, compared with Anaheim’s more than 120 brands and 180 classes. A team seeking the widest range of educators and product lines has a reason to travel to Orlando. Anaheim makes more sense for West Coast practitioners who want a broad beauty program without making a cross-country trip.

Cosmoprof North America Las Vegas answers a different business question. Its 952 exhibitors in 2026 covered finished beauty products alongside manufacturing, ingredients, packaging and other supply-chain services. It is the stronger setting for a brand pursuing distributors, retail channels or production partners. Anaheim’s cash-and-carry floor and skills-led education suit the professional buying products to use in client services.

For a supplier, the distinction is the person across the booth counter. Anaheim rewards products that can be demonstrated and purchased by a stylist, barber, nail artist or esthetician. Cosmoprof extends further into the route to market; Orlando expands the same practitioner-facing model to a much larger selection.

Premiere Anaheim fits West Coast beauty professionals who want to learn service techniques and buy the products behind them on the same floor.

Who exhibits

The mix runs from haircutting tools and color supplies to skincare, nails and salon software. Wahl and StyleCraft/GAMMA+ sit alongside House of Foils, Circadia and LeChat Nail Care Products in the 2027 directory; Booksy and Mangomint add the business-management side. The California Board of Barbering and Cosmetology and the Professional Beauty Association also have booths. This is a working beauty professional’s marketplace, with trade organizations beside brands that can be used in the treatment room or on the salon floor.

  1. Glownar Aesthetics

  2. Procell Therapies

  3. Booksy

  4. ERGO Styling Tools

  5. Solano

  6. JRL USA

94 companies are on the list. A HallBrief brief ranks every one against your goals and finds who to meet at each. Get a brief

Premiere Anaheim 2027

Premiere Anaheim 2027 continues the combination of broad beauty education and direct product buying. The announced floor includes haircutting and styling brands, skincare suppliers and salon software, with Wahl, Circadia and Booksy among the listed exhibitors. Main Stage and Barber Stage presentations sit alongside hands-on workshops and competitions in the show’s format. The First Look area gives emerging brands a route onto the floor, while exhibitors can also teach a classroom session as part of their participation.

  • For clipper and barbering purchases, compare Wahl and StyleCraft/GAMMA+ and use the Barber Stage to see how artists work with tools.
  • For skincare and treatment-room products, put Circadia and Procell Therapies on the same circuit; the floor also includes lash, wax and nail suppliers.
  • The school bundle includes an instructor with a student group, so a beauty school can organize its visit around the different service disciplines represented.

Exhibiting

The cash-and-carry format suits a brand that can demonstrate a product and fulfill purchases on the floor. A booth commitment includes a classroom slot subject to availability, connecting technical education with product sales. First Look targets emerging brands making their tradeshow debut; stand and sponsorship terms come through the sales team.

What your brief includes

The full exhibitor list, and what to do with it.

  1. Halvorsen ProzesstechnikIndustrial machinery / Germany#3
  2. Alpenküche SystemeCommercial kitchens / Austria#4
  3. Brauwerk WielandBeverages / Germany#5
  4. 91 more, ranked for your goals

#3Halvorsen Prozesstechnikof 94

Why it matters
Their hygienic conveyor line fits the plant expansion you described.
Who to meet
Head of Key Accounts, Food Processing
What to ask
Lead times for installations in 2027.

Example from a sample brief. The company is fictional.

How a brief is made

  1. Tell us your goals

    A short interview: what you want from Premiere Anaheim and which kinds of partners you are after.

  2. We research each company, one by one

    For each company: what it makes, who it sells to, how it fits your goals and who buys there. Then we compare them side by side and rank the ones worth your time.

  3. Walk in with a plan

    A ranked list, a deep dive on each of your top picks, the people to meet and a strategy deck, all before the doors open.

Walk into Premiere Anaheim knowing who to meet.