Natural Products Expo West 2027

How it compares

Summer Fancy Food Show is the closest US comparison for a grocery buyer. Its 2026 show brought together 2,529 exhibitors, with specialty food and beverage at the center of the visit. Importers, restaurateurs and buyers building a premium food assortment have a focused reason to choose New York. Expo West becomes the stronger fit when the buying brief also includes supplements, natural personal care or products screened against New Hope's ingredient standards.

Newtopia Now offers a different use of the same industry's calendar. The New Hope sister event emphasizes emerging conscious consumer brands and direct conversations with their founders. Its 2027 move to Chicago at Rosemont puts emerging-brand discovery later in the buying calendar. That setting suits a buyer searching for early discoveries or an investor concentrating on developing brands; Expo West brings those businesses into a much broader field of established suppliers and categories.

The choice therefore depends on the assortment. Specialty food alone points toward Fancy Food; a concentrated search for emerging natural brands makes Newtopia relevant. Expo West is the trip for comparing food, organic products and wellness together, with retail relationships, ingredient standards and brand development all part of the discussion.

Expo West suits retail teams and brands whose business spans natural grocery, certified organic products and wellness, and who need those markets in one place.

Who exhibits

Chobani and Bob's Red Mill Natural Foods place established grocery suppliers alongside A Dozen Cousins, while Ancient Nutrition and ACURE extend the conversation into supplements and personal care. The result is a natural-products buying show with several different commercial tracks. For a retailer, the useful comparison is how a product fits the wider assortment: taste and ingredient positioning for food, certification for organic lines, and a different set of questions for wellness products.

1. 

   GEA

2. 

   Cargill

3. 

   Brenntag

4. 

   Amcor

5. 

   Cintas

6. 

   Epson

7. 

   Angel Yeast

8. 

   Aptean

9. 

   Smurfit Westrock

10. 

    Berlin Packaging

11. 

    ProAmpac

12. 

    Oatly

13. 

    VIPColor

14. 

    ADM

15. 

    Beneo

16. 

    United States Postal Service

17. 

    Datacor

18. 

    SCS Global Services

19. 

    Apex-Brasil

20. 

    Beyond Meat

21. 

    Walmart Marketplace

22. 

    Chubby Gorilla

23. 

    General Mills

24. 

    DoorDash

2,772 companies are on the list. A HallBrief brief ranks every one against your goals and finds who to meet at each. Get a brief

Natural Products Expo West 2027

Expo West 2027 follows the show's 45th anniversary, when the program added the CPG Innovation Summit, the Arena's Launch Pad and renewed buyer-only access. The next Anaheim gathering brings the discussion back to the full natural-products assortment. Its lineup includes established grocery suppliers, supplement brands and natural personal care, while Fresh Ideas continues to give certified-organic products a distinct setting. New exhibitors enter through the same ingredient-review process that shapes the wider New Hope portfolio.

• For certified-organic sourcing, give Fresh Ideas Organic Marketplace its own outdoor buying session, with attention to certified products and their suppliers.
• In Beacon Discovery, compare ingredient lists, certifications and distribution alongside the SPINS category filters; those details help separate similar natural-product claims.

Exhibiting

A new brand applies through New Hope's standards review before reserving space. The ingredient rules exclude artificial colors, flavors and sweeteners. Application approval and booth allocation are separate steps. The stand package includes an annual Beacon Discovery subscription. Certified-organic exhibitors can also consider Fresh Ideas for a more concentrated product conversation outside the main halls.