The Business Show London 2026

How it compares

A marketing director with a tightly defined technology or campaign brief has a different reason to travel from an owner shopping across several business functions. B2B Marketing Live gathers an expected 3,500 marketing professionals around AI, brand, content and data, with an exhibitor village and specialist workshops. Its narrower program makes it the more focused choice for comparing marketing practice and suppliers. The Business Show connects that marketing decision to finance, staffing and operations in the same visit.

The International Franchise Show addresses an earlier strategic question: which established business model to invest in. Its 250-plus exhibitor program brings UK and international franchise brands together with personal advice and franchise-specific content. Entrepreneurs evaluating a franchise agreement and the support behind it will find a more concentrated conversation there. Owners assembling their own suppliers have a broader choice of business services at The Business Show.

For a retailer seeking the products it will sell, White & Private Label Expo concentrates on manufacturers, white label goods and custom private label sourcing. It shares Excel's November calendar with The Business Show, but the buying task differs: merchandise and manufacturing partners at White & Private Label Expo, operating services and systems at The Business Show.

The Business Show is the right trip for an SME owner comparing finance, marketing, people and software decisions that have to work together.

Who exhibits

Odoo and FreeAgent put business systems and accounting alongside Barclays Bank UK and Elavon for banking and payments. Moneypenny covers customer conversations, while Flourish brings sales recruitment and training. The Information Commissioner's Office and the University of Greenwich add regulatory guidance and access to research and skills. Together, these exhibitors describe an owner-led buying floor: established service brands share space with specialist advisers, software providers and business support organizations.

1. 

   Odoo

2. 

   HelloFresh

3. 

   Elavon

4. 

   Barclays

5. 

   Moneypenny

6. 

   Green Chef

7. 

   Lufthansa Group

8. 

   Text Global

9. 

   Sterling

10. 

    BENQ

11. 

    Revolut

12. 

    Decta

13. 

    Nationwide

14. 

    Premier Inn

15. 

    Transform ERP Consulting

16. 

    Businesses For Sale

17. 

    Chess Marketing

18. 

    converse360

19. 

    ClassPass

20. 

    Information Commissioner's Office (ICO)

21. 

    Dashe

22. 

    Dext

23. 

    Ergos

24. 

    Constant Contact

291 companies are on the list. A HallBrief brief ranks every one against your goals and finds who to meet at each. Get a brief

The Business Show London 2026

The 2026 masterclass program puts applied AI alongside property entrepreneurship and email marketing. Maybe*'s The Big AI Secret builds a real task live inside Slack, Microsoft Teams or Outlook. Visual Labs takes a different angle with 17 Dead Agents, examining why deployed agents fail. Constant Contact's session connects AI and automation to email conversion. Together with keynote contributors from Microsoft, Google and TikTok, the program moves between platform-level perspectives and work an owner can recognize in their own company.

• Bring an actual task from your working week to Maybe*'s The Big AI Secret; the workshop builds workflows live inside Slack, Microsoft Teams or Outlook.
• Pair Constant Contact's campaign masterclass with its exhibition stand if email acquisition and follow-up are the reason for your visit.
• For a property venture, select CREATE YOUR PROPERTY BUSINESS MASTERCLASS; the other masterclasses concentrate on AI workflows and marketing automation.

Exhibiting

The package combines showfloor space, an account manager, physical and digital showguide coverage, and an exhibitor microsite. It fits suppliers that sell across SME sectors and can explain how their service changes an owner's daily work. Shell-scheme setup and space-only construction follow different access arrangements, with logistics coordinated through the account manager and health and safety team.