HallBriefTrade show account intelligence

EXPOCOMER 2027

Country pavilions and commercial delegations give EXPOCOMER its character.

Apr 6-8, 2027 · Panama Convention Center, Panama City

Visitors in 2024
20K
Show days
3

The Panama City fair brings food, beverages and agricultural products together with textiles, clothing, accessories, technology and electronics. It is a meeting place for international suppliers looking for trading partners and for Panamanian businesses presenting their own export offer. European and Asian manufacturers sit alongside companies from Latin America and the Caribbean, making distribution relationships a central reason to attend.

The Cámara de Comercio, Industrias y Agricultura de Panamá has organized the show since 1983. Its business rounds connect buyers with suppliers, while neighboring logistics, electrical and technology fairs broaden the trip beyond merchandise sourcing. Switzerland joined the exhibiting countries in 2026, and Panamanian producers appeared both individually and in regional institutions' pavilions. That combination of national delegations, established suppliers and smaller exporters is especially useful when the task is to understand how a product could reach Central American and Caribbean markets.

How it compares

  1. This show: EXPOCOMERPanama City
  2. AlimentecBogotá, 39K

EXPOCOMER is most useful when the commercial question crosses product categories: finding an importer, developing a distributor relationship or comparing suppliers from several countries. Food and drink buyers with a more defined category brief should also consider Alimentec in Bogotá. Its June fair concentrates on HORECA, retail and large-scale distribution, with dairy, meat, bakery, beverages and foodservice sectors. In 2026 it brought together 665 exhibitors. That offers a deeper food industry setting; EXPOCOMER combines food sourcing with broader merchandise and regional trade contacts.

For a transport or supply-chain assignment, EXPO LOGÍSTICA PANAMÁ puts cargo agents, consolidators, ports, customs and transport providers at the center of the visit. It shares the April 2027 setting with EXPOCOMER, allowing an import or export discussion to be followed by a conversation about moving the goods. EXPO TECH is the more direct destination for enterprise digital transformation, artificial intelligence and cybersecurity. These neighboring fairs complement EXPOCOMER: a mixed-sector distributor gains from the combination, while a specialist can concentrate on the program and exhibitors closest to the purchasing decision.

EXPOCOMER suits suppliers and importers building distribution relationships across Panama, Central America and the Caribbean in several product categories.

Who exhibits

Food and drink sit beside textiles and electronics, but national and regional pavilions are as revealing as the product categories. In 2026, Toledano, Ecotopia Teak, Madure Honey Honey Rum Liqueur and Café Palo Alto represented Panamanian businesses on the floor. Tropicali and Panamá Gourmet Food appeared in the SIECA stand, while Fecamco hosted D´Doria and specialty coffee producer Príncipe de Tizingal. The mix brings established suppliers and emerging exporters into the same commercial setting.

This year's list is on its way. A HallBrief brief ranks every exhibitor against your goals and finds who to meet at each. Get a brief

EXPOCOMER 2027

EXPOCOMER 2027 remains part of CCIAP’s joint trade, logistics, energy and technology program. Expo Turismo Internacional is moving to its own date and identity, giving tourism a separate commercial setting. The April program will bring multisector business rounds together with technology innovation forums and energy-transition discussions. Sustainability is a central direction for the organizers, following the introduction of digital registration and access in 2026.

  • Use the country pavilions to understand import and distribution channels, and the regional institutions’ pavilions to discover smaller Panamanian exporters; both have a distinct place in EXPOCOMER’s mix.
  • Combine merchandise sourcing at EXPOCOMER with freight and customs conversations at EXPO LOGÍSTICA PANAMÁ, or enterprise technology discussions at EXPO TECH, according to the commercial task.

What your brief includes

The full exhibitor list, and what to do with it.

  1. Halvorsen ProzesstechnikIndustrial machinery / Germany#3
  2. Alpenküche SystemeCommercial kitchens / Austria#4
  3. Brauwerk WielandBeverages / Germany#5

#3Halvorsen Prozesstechnik

Why it matters
Their hygienic conveyor line fits the plant expansion you described.
Who to meet
Head of Key Accounts, Food Processing
What to ask
Lead times for installations in 2027.

Example from a sample brief. The company is fictional.

How a brief is made

  1. Tell us your goals

    A short interview: what you want from EXPOCOMER and which kinds of partners you are after.

  2. We research each company, one by one

    For each company: what it makes, who it sells to, how it fits your goals and who buys there. Then we compare them side by side and rank the ones worth your time.

  3. Walk in with a plan

    A ranked list, a deep dive on each of your top picks, the people to meet and a strategy deck, all before the doors open.

Walk into EXPOCOMER knowing who to meet.