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Hong Kong International Wine & Spirits Fair 2026

The Hong Kong International Wine & Spirits Fair brings imported wine, Chinese baijiu and Hong Kong beverage suppliers into the same buying environment.

Nov 5-7, 2026 · Hong Kong Convention and Exhibition Centre

Exhibitors last year
620
Visitors last year
11K
Exhibitors on this year's list
469
Show days
3

In 2025, it attracted more than 8,200 commercial buyers from 57 countries and regions, with more than 620 exhibitors from 23 countries and regions. Importers, wholesalers, retailers and e-commerce platforms make up its commercial audience.

The fair also has a consumer-facing side: its 2025 public day drew more than 11,000 consumers for tastings, masterclasses and seminars. That combination gives drinks producers two distinct audiences, distribution partners and people buying for themselves. The new World of Spirits zone in 2025 broadened the range beyond wine, bringing in exhibitors from 14 countries and regions. Baijiu brands and lower-alcohol products sit alongside established wine portfolios, making this a useful stop for buyers whose range spans more than one drinks category.

How it compares

  1. Vinexpo AsiaHong Kong, 11K
  2. ProWine ShanghaiShanghai
  3. This show: Hong Kong International Wine & Spirits Fair

Vinexpo Asia is the closest Hong Kong alternative for suppliers whose priority is professional distribution across Asian markets. Its structured appointments and Academy concentrate the trip around trade meetings and education. Wine is the core offer, with Be Spirits serving the spirits and cocktail trade and The Other Sip covering alcohol-free and lower-alcohol products. A buyer looking for specialist category environments will find a different format from the HKTDC fair’s combination of trade buying and consumer tasting.

ProWine Shanghai puts the conversation directly into mainland China. It is the stronger geographic match for a producer focused on Chinese importers and distribution, or a buyer sourcing within that market. Shanghai and Hong Kong give the same wine portfolio different commercial settings; the choice follows the territory and channels the business needs to reach.

The HKTDC fair is especially relevant when imported wines, mainland Chinese spirits and Hong Kong drinks brands belong on the same buying list. The 2025 show connected producers with hotel distributors, supermarket chains, specialist retailers and overseas buyers. Its public component adds direct access to a consumer tasting audience. A supplier interested in both distribution and consumer response has a clear reason to consider it.

A useful Hong Kong trip for wine and spirits businesses that want Asian distribution contacts alongside a substantial consumer tasting audience.

Who exhibits

The mix extends from European wine to Chinese baijiu and Hong Kong-made drinks. In 2025, Luzhou Laojiao presented Beautiful Hong Kong, while Zhejiang Yuanguo met import agents, restaurants and specialist retailers. Forever Profits International showed its lower-alcohol MLW Whiskey Highball. The official directory also includes Kung Kai Hong Company Limited in wine accessories, equipment and investment, giving the floor a service and equipment component alongside the bottles.

  1. Casa Santos Lima

  2. Cantine di Verona

  3. HK Liquor Store

  4. Bodegas La Purisima

  5. DNA Distillery

  6. Kung Kai Hong

  7. Adega de Redondo

  8. Vins et Passions

  9. Mateus & Sequeira Vinhos

  10. Silvio Carta

  11. MyiCellar

  12. Fürstlich Castell'sche Domäne

  13. Ladoga Group

  14. McHenry Distillery

  15. Richard Buller Wines

  16. Sasanokawa Shuzo

  17. Casa Vinicola Costanza

  18. Ventiventi Winery

  19. Marsen Distillery

  20. Amabuki Shuzo

  21. Casa de la Ermita

  22. Irish Whiskey Association/Ibec

  23. Cantina del Taburno

  24. Cleddau Brewing

469 companies are on the list. A HallBrief brief ranks every one against your goals and finds who to meet at each. Get a brief

Hong Kong International Wine & Spirits Fair 2026

The 2026 fair returns to the Hong Kong Convention and Exhibition Centre as a trade and public event. It follows a 2025 show that broadened its spirits offer through World of Spirits and put Chinese baijiu and lower-alcohol Hong Kong products alongside international wine. That recent mix gives buyers a reason to consider the fair for a cross-category drinks portfolio.

  • Compare the baijiu producers with the international wine ranges if your Hong Kong or Asian distribution portfolio needs both; the fair brings these categories together.
  • Treat wine accessories and equipment as a separate sourcing task: Kung Kai Hong’s directory categories include both equipment and wine investment.

What your brief includes

The full exhibitor list, and what to do with it.

  1. Halvorsen ProzesstechnikIndustrial machinery / Germany#3
  2. Alpenküche SystemeCommercial kitchens / Austria#4
  3. Brauwerk WielandBeverages / Germany#5
  4. 466 more, ranked for your goals

#3Halvorsen Prozesstechnikof 469

Why it matters
Their hygienic conveyor line fits the plant expansion you described.
Who to meet
Head of Key Accounts, Food Processing
What to ask
Lead times for installations in 2027.

Example from a sample brief. The company is fictional.

How a brief is made

  1. Tell us your goals

    A short interview: what you want from Hong Kong International Wine & Spirits Fair and which kinds of partners you are after.

  2. We research each company, one by one

    For each company: what it makes, who it sells to, how it fits your goals and who buys there. Then we compare them side by side and rank the ones worth your time.

  3. Walk in with a plan

    A ranked list, a deep dive on each of your top picks, the people to meet and a strategy deck, all before the doors open.

Walk into Hong Kong International Wine & Spirits Fair knowing who to meet.

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