ProWine Singapore 2028
Singapore, Indonesia, Malaysia, the Philippines, Thailand and Vietnam are ProWine Singapore’s core visitor markets.
Apr 25-28, 2028 · Singapore EXPO
- Of visitors from abroad
- 35%
- More exhibitors than in 2024
- +10%
- Exhibitors in 2026
- 220
- Visitors in 2026
- 17K
Its 2026 show brought together 220 exhibitors and 17,015 visitors, giving international wine and spirits producers a concentrated route into Southeast Asian distribution. The audience combines importers and wholesalers with the sommeliers, bar teams and hospitality buyers who influence what reaches restaurant lists and retail shelves.
The biennial fair shares Singapore EXPO with FHA, connecting drinks sourcing with the wider food and hospitality trade. Wine remains central, but craft spirits and alcohol-free and lower-alcohol products have become a more visible part of its identity. ProWine Zero and ProSpirits arrived in 2024; the 2026 program added guided discovery tastings, a Champagne Lounge and a regional market discussion. The useful distinction is the ASEAN business setting: producers can discuss Singapore listings and neighboring markets in the same trip.
How it compares
- ProWeinDüsseldorf, 31K
- This show: ProWine Singaporeevery two years
- ProWine Hong KongHong Kong, every two years
- Vinexpo AsiaHong Kong, 11K
ProWine Hong Kong is the closer fit for a southern China or Northeast Asia sales brief. Its 2025 show welcomed 12,090 trade visitors and around 200 exhibitors. Singapore’s appeal is the different set of distribution conversations, centered on ASEAN markets and the restaurants, hotels and retail businesses they supply. These similarly sized stops serve distinct buyer networks.
Vinexpo Asia offers another regional wine and spirits route through Hong Kong, with scheduled business appointments, the Vinexpo Academy and dedicated spirits and alcohol-free areas. That format suits teams building an appointment-led campaign across Asian import markets. ProWine Singapore makes particular sense when foodservice relationships matter alongside import distribution, because FHA brings the neighboring food and hospitality supply chain into the trip.
For a wider international sourcing exercise, ProWein is a different proposition: Düsseldorf brought together 3,400 exhibitors in 2026. Its European import-market focus and much broader producer field suit buyers assembling a global portfolio. Singapore is the focused regional visit for a team whose immediate brief is Southeast Asia.
ProWine Singapore is the right trip for wine and spirits teams building ASEAN distribution while selling into the region’s hotel, restaurant and retail channels.
Who exhibits
The recent supplier field pairs European wine groups with craft spirits and Asian producers. Business France and the German wine pavilion sit alongside Spanish regional groups, while names such as Cantine Sgarzi Luigi and Alpha Estate give buyers individual estates to compare. Champagne Cattier and Champagne Gardet illustrate the sparkling-wine emphasis. Callington Mill Distillery, Cleveland Whiskey and Indonesian exhibitors broaden the conversation beyond wine, making the mix relevant to both an importer’s portfolio and a hospitality drinks list.
Business France
Einig-Zenzen
Cantine Sgarzi Luigi
Castell D'OR
Ferrer Wines Group
LGI Wines
Vignobles Vellas
Bodegas Monte la Reina
Slaur Sardet
Callington Mill Distillery
HK Liquor Store
Mastinell
Josep Masachs
Château de Malleret
Full Circle Craft Distillers
Gaia Wines
Bodegas Vibe
Weingut Martin Waßmer
Montrubí
Infinity Spirits
Weingut Rappenhof
Vinifield
Vega Clara
Clandelvino
190 companies are on the list. A HallBrief brief ranks every one against your goals and finds who to meet at each. Get a brief
ProWine Singapore 2028
ProWine Singapore returns in 2028 following a 2026 show that brought wine producers, craft distillers and regional drinks buyers together at Singapore EXPO. The recent program put tasting and market access side by side: a Champagne Lounge, guided Discovery Bar sessions and a discussion of distribution across Southeast Asia complemented the supplier stands. The next visit sits within the show’s continuing partnership with FHA, keeping wine and spirits connected to the food and hospitality market.
- Use Singapore distributor conversations to distinguish local listings from regional re-export reach into Malaysia, Thailand and Indonesia.
- For a restaurant or hotel sourcing brief, connect beverage tastings with the food and hospitality buying agenda at the neighboring FHA.
Exhibiting
The organizer lists space-only, walk-on-stand and premium stand options for the Singapore show. A producer targeting ASEAN importers has a different brief from a brand seeking Singapore restaurant listings; choose the tasting range and commercial offer around that distinction. National and regional group stands are a prominent part of the supplier field.
What your brief includes
The full exhibitor list, and what to do with it.
- Halvorsen ProzesstechnikIndustrial machinery / Germany#3
- Alpenküche SystemeCommercial kitchens / Austria#4
- Brauwerk WielandBeverages / Germany#5
- 187 more, ranked for your goals
#3Halvorsen Prozesstechnikof 190
- Why it matters
- Their hygienic conveyor line fits the plant expansion you described.
- Who to meet
- Head of Key Accounts, Food Processing
- What to ask
- Lead times for installations in 2027.
Example from a sample brief. The company is fictional.
How a brief is made
Tell us your goals
A short interview: what you want from ProWine Singapore and which kinds of partners you are after.
We research each company, one by one
For each company: what it makes, who it sells to, how it fits your goals and who buys there. Then we compare them side by side and rank the ones worth your time.
Walk in with a plan
A ranked list, a deep dive on each of your top picks, the people to meet and a strategy deck, all before the doors open.
Walk into ProWine Singapore knowing who to meet.
More shows
- World Bulk Wine Exhibition 2026Netherlands / Nov 30-Dec 1, 2026209 exhibitors
- The Festive Good Food Show 2026Birmingham, United Kingdom / Nov 26-29, 202664 exhibitors
- BCB London 2027London, United Kingdom / May 10-11, 2027110 exhibitors
- New England Restaurant & Bar Show 2027Boston, United States / Mar 21-22, 2027Exhibitor list on its way
- SupplySide Connect New Jersey 2028Secaucus, United States / Apr 4-5, 2028Exhibitor list on its way
- Sirha Lyon 2027Lyon, France / Jan 21-25, 20274,218 exhibitors
- Natural Products Expo West 2027United States / Mar 2-5, 20272,772 exhibitors

